Content is the driving force behind most sectors in the world today. Creating the right content for your business, across verticals, is a huge marketing decision that every entrepreneur and manager has to take. To do it efficiently, businesses usually hire field experts and agencies for the job
For small businesses, it is especially important to find an affordable, dedicated source for this. Apna Writer fills that demand perfectly, and is a rising star in the Indian content writing space.
Get To Know the Founder
Sravani Sundeep was unclear about her next steps after earning her technology degree. She had founded a marketing startup before but did not see its 5th year. She came up with the concept for her next business after working as a freelance writer for years.
The entrepreneur currently is the head of Apna Writer, an organization that offers people and companies full-service article-writing solutions. Apna Writer is situated in Trivandrum, India.
According to Sravani, she has always had an entrepreneurial spirit. She was always a quick learner and had a degree in technology, but she wasn’t sure how to launch her own firm. But soon, her entrepreneurial journey started, with its highs and its downs.
The Beginnings of Apna Writer
Sravani started a freelance writing business after getting married, and she was making a respectable living by it. Sravani, however, wanted to go further. She started her first business, a content marketplace, after working in the field for a few years.
That startup, which was somewhat lacking in business management, ultimately failed after four years of laborious effort. She maintained her optimism and self-confidence. She refused to let her failure stand in the way of achieving her dream.
She had a new idea after analyzing her errors and areas where she could have done better. The concept was an efficiently managed content writing agency. This time, she and her team spent many months strategizing the services, pricing, and conducting market research. In this manner, Apna Writer was created.
What Makes it Efficient
The core of Apna Writer is its dedicated crew. It has a group of writers and editors who work continuously on perfecting their craft. However, the business is not constrained to its immediate crew.
To ensure that the flavor and quality of the finished output are uncompromised, Apna Writer has employed skilled and experienced writers from all over the nation.
Apna Writer’s trademarked c internal editors ensure that each and every piece of material meets the highest standards expected of them.
And Sundeep is the most important component in running it all because she is the curator and the chief.
Despite the fierce competition in the content writing market, Apna Writer has succeeded in leaving its imprint. Its USP and approach of conducting business set it apart from the rest of its rivals.
To ensure that Apna Writer leaves its mark on the business, Sravani has applied all of her knowledge from her earlier startup. When compared to all the other article writing service providers, the company’s experience is unmatched.
Apna Writer thinks its clients deserve the best and personalised content writing services, which only they can provide. The customer’s satisfaction is of utmost importance, and not just making money.
The Apna Writer team puts a lot of effort and devotion into its philosophy, which is “We Listen, We Understand, We Serve.”
A Different Measure of Success
Success for Sravani is not dependent on material possessions. Her belief is in doing activities that provide happiness to both herself and those around her. She had always envisioned owning her own company and offering the greatest services possible to the public.
She rightly feels proud about the marvelous journey she has had. Additionally, it inspires her to work even harder in the future to build Apna Writer into a reputable and potent brand.
Sravani does not evaluate her work against that of others since she firmly thinks that success cannot be gauged by materialistic standards. She is currently solely focused on providing the best service possible through Apna Writer.
Apna Writer is able to keep 95% of its clientele thanks to the excellent processes it uses. This is a significant deal as far as the article writing sector goes.
The recommendations for Apna Writer are unsurprising given the caliber of its work. The business serves customers from many industries. Along with industry adaptability, it also refers to customers with both B2B and B2C setups. It boasts a group of talented writers and editors who work together to make this feasible.
Sravani has done a great job of giving businesses of the twenty-first century the choice to choose any solution for their content needs. Apna Writer and Sravani have a promising future ahead of them.
On Challenges and Inspiration
“Being an entrepreneur, the path that we walk on is full of challenges and this is what makes it an interesting one.” This is what Sravani Sundeep believes in.
After beginning her journey as a full-time entrepreneur, balancing work and life was her biggest problem. You must be very engaged in work in order to operate in the service sector; you must constantly stay in touch with the clients you serve. Sundeep needed a lot of time to figure out how to successfully balance her personal and professional lives.
She greatly admires Sudha Murthy, and calls her her role model. Murthy is the chairman of the Infosys Foundation, and author, as well as a teacher. She is a strong, creative, and motivational voice that has inspired millions, including Sundeep.
Looking Forward to a Brighter Future
For her long-term strategy, Sravani favors brand marketing above direct response marketing. This is the main justification behind Apna Writer’s present focus on maximizing client happiness while maintaining a minimum profit margin.
Working with profits under 10% is a very risky choice. However, the business is moving in the correct direction gradually and for the right reasons—to serve the sector.
Read More: Founder of the Year 2022 – Ansuman Pattanayak
Sravani has put in a lot of effort, including taking the risky step of entering the corporate world, learning from her mistakes, and coming back strong with the correct sense of purpose.
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