Prashant Gupta is not just a founder but also a visionary. The founder of Beryl Agency and HireDesigners, he has established two influential firms that have significantly impacted the design industry. His career was paved with unique struggles, difficulties, and of course notable wins. Without any further delay, let’s delve into the life story of Prashant Gupta.
An Achiever with a Heart
Since the beginning, Prashant has been a dedicated student. Born into a family known for their business acumen, everyone expected him to take over the family business or explore other business avenues. However, life had other plans for him.
A Tale of Educational Accomplishments
As an exceptional student, Prashant concluded his academic journey at two of India’s most esteemed institutions, IIM Kozhikode and MICA. This experience laid a foundation of innovative design and branding skills within him, enriching both his intellect and passion.
Following his collegiate endeavors, he ventured into his family enterprise, “Alok Udyog,” taking on the role of General Manager. His tenure at Alok Udyog provided him with invaluable insights into the practical aspects of design and honed his expertise in the art of recruitment.
The Do It All Agency
While working in the family business, Prashant was managing well, yet he yearned for more personal fulfillment. He sought a deeper sense of achievement that Alok Udyog couldn’t offer, leading him to make the difficult decision to leave.
Departing from the family enterprise was challenging, given the expectations and pressure from his relatives who envisioned a future for him within Alok Udyog.
Despite this, he continued to refine his skills and adapt to evolving market trends in preparation for his next venture. This decision strained family relationships but was a pivotal step towards realizing his aspirations.
Driven by a desire to contribute meaningfully to society and effect positive change, Mr. Prashant founded Beryl Agency in 2009. Initially, Beryl aimed to be a versatile agency capable of handling a broad spectrum of client demands, embodying the ‘Do It All’ agency model. This approach allowed clients to present any specific task, which the agency would then address according to their unique requirements and needs.
Doing the Impossible
Beryl met and exceeded the expectations of a diverse clientele, both large and small, marking a period of significant success for Prashant. However, despite the agency’s smooth operations and impressive revenue growth, Prashant encountered a familiar sense of dissatisfaction. The routine of servicing various client needs across different sectors began to feel monotonous and unfulfilling.
Driven by a longing to pursue his true passion, Prashant made a bold and risky move in 2014.
He decided to refocus the agency’s efforts, streamlining its offerings by eliminating all but two specialized services: UI/UX Design and branding solutions. This decision was a leap towards aligning the agency’s operations with his personal vision and aspirations.
The Journey Was Treacherous
At the inception of Beryl Agency, Prashant faced humble beginnings without even a personal computer to his name. Yet, his determination to achieve greatness through Beryl was unwavering. He founded the agency from the ground up on his financial resources, deliberately choosing not to seek assistance from his family.
Narrowing the agency’s focus to just two specialties in 2014, Prashant felt as though Beryl had reverted to the early, challenging days of a startup, complete with financial strains. This move necessitated tough choices, including the difficult decision to downsize the team that had been managing the broader range of services. The agency saw a reduction in everything from support staff to earnings, marking a significant shift towards a leaner operation.
Tasting Grand Success
The decision to streamline operations in 2014 posed severe financial challenges for Beryl. Despite these hurdles, Prashant’s clarity and determination about the agency’s direction intensified. Focusing solely on design, Beryl evolved into a globally recognized entity by 2020-2021.
Transitioning from a modest startup in Noida to serving clients across 19 countries and achieving global recognition represents a remarkable journey. Beryl has been instrumental in transforming over 1,200 brands, including 4 fortune 500 companies and some super unicorns, guiding them towards higher accomplishments through innovative design and brand strategies.
This level of success was significantly propelled by a pivotal move made by Prashant Gupta in 2023. He established a community of designers, fostering a
culture of creativity within society. His efforts culminated in the co-founding of HireDesigners, a platform that underscores the importance of creative talent in the industry.
Finding a Bigger Life Meaning Through HireDesigners
As Beryl began to surpass expectations in 2022, Prashant identified a significant gap in the market: businesses were in dire need of talented designers. This realization planted the idea for “Hire Designers,” aimed at forming a global community for sourcing and employing designers. This initiative was more than just a recruitment platform; it was a transformative movement.
Hire Designers has bridged the gap between businesses and a wide array of designers, facilitating the democratization of design. It has made exceptional design talent accessible to all businesses, enabling the finest designers to collaborate with organizations in need of their expertise.
Growth and Future Plans for Beryl Agency
With both Hire Designers and Beryl Agency achieving remarkable success, Prashant is committed to elevating both companies to unprecedented heights without sacrificing their authenticity and creative integrity.
Positioned as a leading Creative Design Agency, Beryl is poised to spark a significant revolution in the design industry. Prashant envisions Beryl ascending to become the foremost authority in Digital Design worldwide, setting new standards of excellence and innovation.
Growth and Future Plans for Hire Designers
For Hire Designers, Prashant harbors a unique vision. As the premier Designer Recruitment agency, his goal is to democratize access to exceptional design for every business in need, ensuring that no company is deprived of high-quality design services. Moreover, he aims to create an inclusive platform where every designer, from seasoned professionals to self-taught talents, has the opportunity
to be discovered and employed by agencies seeking their skills. This also has a vision for Design in India. More pay and more respect designers in country.
Advice for Young Entrepreneurs
For aspiring and emerging entrepreneurs, the story of Prashant’s founding of the Beryl Agency, a Creative Designers Agency, and Hire Designers, a recruitment platform for designers, serves as an invaluable blueprint for success. He advocates for transcending traditional education, consistently staying ahead of the curve, and relentlessly pursuing innovation.
Prashant’s journey exemplifies the power of overcoming obstacles and charting a course towards success against all odds. His life story offers profound lessons for any budding entrepreneur on the importance of defying conventional paths to forge their own way to achievement.
An Ongoing Journey
Prashant’s story doesn’t conclude here; it continues as a testament to his relentless dedication and quest for excellence, aimed at revolutionizing the design industry. His commitment to connecting businesses with top-tier designers through Hire Designers is an unfolding story of innovation and impact